A business’s number one priority is to make a profit, and there are a number of ways to achieve this goal. However, more than 40% of the companies in the S&P 1500 and S&P Completion indexes lost money in the past 12 months. This is why it is essential for companies to focus on generating revenue and How To Make Your Google Ads Profitable.
Why Google? Because it’s the number one search engine worldwide. More searches take place on Google in a day than on all other search engines combined. A number of factors contribute to the profitability of your Google Ads campaign. In this article, we’ll cover some of the key strategies that you can use to make your Google Ads campaign more profitable.
What Are Google Ads?
Google ads are a type of online advertising that allows businesses to promote their products or services on Google’s search engine results pages (SERPs). Google ads are a great marketing strategy to reach potential customers who are actively searching for the products or services that you offer.
When a user searches for a keyword that you’re bidding on, your ad may appear in one of the four ad slots on the SERP. If your ad is clicked, you’ll be charged an amount that you’ve bid on that particular keyword. The amount that you bid will determine your ad’s position on the SERP.
Google ads are important because they allow businesses to reach potential customers who are actively searching for their products or services. Plus, Google ads are a great way to drive traffic to your website and generate leads or sales.
How To Create Profitable Ads
A number of factors contribute to the profitability of your Google Ads campaign. In this article, we’ll cover some of the key strategies that you can use to make your Google Ads campaign more profitable.
Understand Your Target Customer
One of the most important aspects of creating profitable ads is understanding who your target customer is. You need to know who you’re trying to reach with your ads so that you can create ad copy and targeting options that are relevant to them.
To get started, you’ll need to create a buyer persona for your target customer. As reported by Digital Authority Partners, a buyer persona is a semi-fictional character that represents your ideal customer. Once you’ve created a buyer persona, you’ll have a better understanding of who you’re trying to reach with your Google Ads campaign.
Some of the information that you’ll need to include in your buyer persona includes:
- Job title
- Problems they’re trying to solve
- Objections they have to your product/service
Creating a buyer persona will help you understand your target customer so that you can create ads that are relevant to them. Additionally, targeting options in Google Ads allow you to reach people who match your buyer persona – another reason to have a very clear idea of whom you’re pitching your ads to.
Use The Right Keywords
Next, you’ll need to use the right keywords in your Google Ads campaign. Keywords are the words or phrases that people use when they’re searching for products or services like yours.
When selecting keywords for your campaign, you’ll want to make sure that you’re using relevant, high-quality keywords. If you’re using irrelevant or low-quality keywords, your ads may not be shown to people who are actually interested in what you’re selling.
You can use different keyword research tools to find relevant keywords for your campaign, such as Google’s Keyword Planner and Moz’s Keyword Explorer.
In addition to finding relevant keywords, you’ll also want to make sure that you’re using the right match type. Match types tell Google how closely a searcher’s query must match your keyword in order for your ad to be shown. You’ll want to experiment with different match types to see which ones perform the best for your campaign.
Create Compelling Ad Copies
Once you’ve selected your keywords and match types, it’s time to create ad copy that is relevant to your keywords and speaks to your target customer. Your ad copy should be clear, concise, and persuasive.
Some of the elements that you’ll want to include in your ad copy include:
- A headline: This is the most essential part of your ad because it will be shown above your ad copy. You’ll want to ensure that your headline is attention-grabbing and relevant to your target customer.
- Description: Your description should be a short explanation of what you’re offering. You’ll want to include a call to action in your description so that people know what you want them to do next.
- Display URL: This is the URL that will be shown in your ad. Make sure that your display URL is relevant to your ad and includes your target keyword.
- Final URL: This is the actual URL that people will be taken to when they click on your ad. Your final URL must be relevant to your ad and include any tracking parameters that you want to use.
Your ad copy should be compelling and relevant to your target customer. If your ad copy is not relevant, people will not click on it. Additionally, make sure that you’re using negative keywords in your campaign. Negative keywords are words or phrases that you don’t want your ad to be shown for.
For example, if you’re selling women’s clothing, you might want to add “men” as a negative keyword so that your ad isn’t shown to people who are searching for men’s clothing.
Create A Landing Page
Once you’ve created your ad, remember that people who click on the ad will be sent to a landing page on your website. A landing page is a page on your website that is specifically designed for people who click on the ad and is related to the copy in your ad.
Your landing page should be relevant to your ad and include a call to action. Additionally, you should remove any distractions from your landing page so that people can focus on your call to action.
Test, Test, and Test Again!
Finally, you’ll want to test, test, and test again to see what works best for your digital marketing campaign. Experiment with different ad copy, landing pages, keywords, and match types to see what performs the best. Additionally, use Google Analytics to track your results so that you can see how well your campaign is performing.
PPC can be a great way to generate leads for your business. However, it’s important to remember that not all leads are created equal. Make sure that you’re generating high-quality leads that are actually interested in what you’re selling.