Dropshipping is one of the advanced business models, especially in the e-commerce industry. The reason behind the success of dropshipping is that one need not invest time and money in owning the stocks. Generally, dropshipping professionals make use of various digital platforms to get products in front of their target audience.
Now, you may wonder why you should choose TikTok rather than other social channels to promote your dropshipping. Okay, the answer is here! TikTok is a booming application with billions of active users, an easy-to-use interface, and integrated business-centric features. Moreover, you can buy tiktok likes to elevate your engagement rate and build credibility to your TikTok profile. Alright! This article will take you through the right ways to use TikTok for dropshipping business and how to make the most out of it. Keep reading!
Get Started With TikTok Dropshipping
Create & Set up a TikTok Dropshipping Store
The first and foremost step is to create and set up the TikTok store, especially for dropshipping businesses.
In order to start selling products, you are required to create a Shopify business account and link it to your TikTok account.
It is well and good if you already have a Business Account on TikTok. If not, create a dedicated profile for your dropshipping business and set it up for further processing.
Here are the simple steps to create a Shopify store
Visit the official site of the Shopify account and do the sign-up process.
Select a suitable name for your store
Add all information about your business
Choose an eye-catching theme and customize it as you like
Add the official website URL of your store
Finally, add the payment methods that you will accept.
TikTok account is free to use for brands and businesses. Whereas you need to pay a certain amount to use a Shopify account, and there are plenty of plans to choose from.
Install TikTok on Shopify Store
After creating a Shopify account, you should install and connect a TikTok Business account with it. The steps are given below.
Launch Shopify application
Open Shopify App Store
Do search for the TikTok application and download it
After installation, the TikTok app will appear on the Shopify app.
Find the Shopify Admin Dashboard on the left side and click on it
Here you can create TikTok for Business account and set your store
Now you will see a TikTok Dashboard where you can control ad account
Make sure Pixel is ready to use in TikTok ads
Listing Products in Shopify Store
Once TikTok and Shopify accounts are ready, the next step is to add products to your Shopify store for selling.
In the Shopify application, click on the ‘Add a product’ button
Enter the appropriate product name that customers want to see
Curate a captivating description of the product
Then, upload the appropriate images of the product
Enter your price details for the particular product
At last, add additional information about the product, such as size, weight, etc.
And boom! You’re ready to sell your products on TikTok Dropshipping stores and drive sales for your business.
TikTok Dropshipping in Organic Way
Similar to all brands and businesses, you can optimize your TikTok profile to drive sales for your Dropshipping business. All you need to do is create informative content in an engaging way to entertain the audience. It is best if you share video content that interests your audience in a consistent manner.
Keep in mind that TikTok is an entertainment platform where the audience would like to consume exciting videos. Since you are handling a business profile, you should never be too promotional or professional on this landscape. You should maintain a balance between regular and business content.
Some of the best ideas to gather an audience for your business is sharing educational content related to your niche. Stay focused on building trust by sharing authentic content. For instance, share tips, tricks, hacks, product demonstrations, and behind-the-scenes to attract an audience. Once you have gained a loyal audience, encourage the interested audience to purchase products from you. Furthermore, avail the support of Trollishly to increase content visibility and drive more sales in a short time.
TikTok Dropshipping With Paid Ads
Though there are plenty of organic ways, paid advertising is essential to attain the expected results in a short span of time. The dropshipping owner should be ready to invest the budget in promoting products and driving sales. When coming to TikTok, there is a wide range of ad types to choose from. The significant TikTok ad types that you should try are
In-feed Ads – Small to medium-sized businesses can opt for in-feed ads as they are cost-effective compared to other ad types. Usually, this ad appears on the For You Page of TikTok along with a CTA.
Branded Effects – In this type of ad, you are required to create your own filters within the application. Then, all you need to do is create eye-catching visual effects with various elements and share them on TikTok. It is a great way to increase the engagement rate.
Top View Ads – The ad appears in full-screen mode for up to 60 seconds once a user enters the application. Though it is an expensive ad type, it can garner high engagement from viewers, as you expect.
Brand Takeover Ads – An image or video-based ad appears in full-screen mode only for 3 to 5 seconds. Then this ad type will be shown like an in-feed ad, thus directing the audience to a website or hashtag challenge.
Branded Hashtag Challenges – One of the exclusive ad types that enables you to partner up with content creators to reach a wider audience.
Before selecting a particular ad type, you should consider various factors like your business objective, ad placement, ad duration, and ad budget. Apart from paid ads, you shall consider Trollishly, which brings you organic reach and better engagement than before.
The Bottom Line
And it’s a wrap! Hope now you are aware of TikTok Dropshipping and the proper ways to reap the benefits to the fullest. Now it’s your turn to take your business forward in the right direction.
Cheers to skyrocketing sales and making serious cash with the power of TikTok!
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