Buying and selling businesses can be a profitable form of income for those looking for a new business venture, with the global economic landscape looking somewhat uncertain at the moment.
eCommerce businesses are some of the most sought-after businesses in the world at the moment. Not only is it one of the only industries to have survived the COVID-19 pandemic, it actually thrived. And the growth of eCommerce has only just really started. Online and digital shopping is constantly and rapidly increasing, and businesses can be bought, grown, and sold for a high profit.
So, how do you get into the eCommerce field, and what can you do to increase the value of your digital store? Whether you want to build your own global eCommerce empire, or build and eventually sell an Amazon business, we took a look at ways you can grow it into a profitable hustle. Let’s take a look.
Have a Clear Vision of Your Customer
In order to market to your customer, and actually resonate with them, you need to know just exactly who they are. You will need to know not only the basics about loyal customers; who they are, what their price points are, where they stay, and what their basic demographics are, but you need to know what actually interests them.
Dig a bit deeper into your customers on a regular basis. What are their current interests? What are they looking at online? What entertains them? What educates them? What are they searching for? With this information, you will be able to create campaigns that will actually reach out to them, resonate with them and engage them with your brand.
From there, you will also want to know how they behave online. Where do they shop from? Are they more likely to buy straight from Instagram? Do they see something on one of your social pages and then Google your company later? Are they accustomed to adding to the cart and coming back a few days later to actually make the purchase?
Keep track of all of this, segment your customers, and find ways of targeting them. Personalization is a resource-intensive strategy, but it has a high ROI and you will reap the benefits when you have loyal customers.
Focus on the Layout of Your Site
The first question you need to ask yourself is what your site looks like to your customer. Take a journey from the outside in. What do the sales funnel look like? If they come in from a social channel and land on a page, what is the first thing they see?
Product pages need to be specifically laid out to encourage customers to go down the sales funnel as quickly and easily as possible. Images need to be clear and high quality and encourage your customers to buy. Your content needs to be clear, descriptive, educational, and packed with the information your customers need to know exactly what they are buying. It also needs to contain the right amount of keywords to actually factor in SEO.
Not only do you need to focus on your product pages, but you will also need to pay attention to your home page. Remember, a ton of customers come in from organic search and the first place they will usually land on is your home page. You will want to give them as much information as possible on that first screen, but keep it simple enough to push them to click through to the product pages where you can convert them to the sales funnel.
Have a Clear Marketing Strategy
Now that you know who your customer is and have a great website, it’s time to actually know how to market your product. Create content calendars far in advance, and work your campaigns on weekly or monthly themes. Remember, content is king, and it is important to keep that content going out at all times.
What you need to keep in mind is that your content needs to be brand-specific. It needs to have a uniform and customer-centric messaging. It needs to appeal to your customer and resonate with them. So, before you start your marketing strategy, spend time forming your branding and messaging, and ensure that that keeps going through each campaign.
Spread out to as many channels as you can. From emails to your social platforms, affiliates, and other blogs as well as influencers. Paid ads and boosted posts will help you reach a wider audience outside of your audience. So, make sure you have enough budget set aside for that. It is important to remember that marketing is a case of trial and error in eCommerce. So, try as much as you can and track what works and what doesn’t.
The Bottom Line
Building an eCommerce brand center around you spending a lot of time and energy building a brand that resonates with customers. Create a customer experience that they will not forget and you will be guaranteed a valuable and highly profitable eCommerce store.