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Why a Multi-Channel Retail Strategy Needs Amazon

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Are you an online retailer? Do you currently only sell your products from one platform? If so, that is a mistake. Even if your website is generating ample traffic, conversions, and sales numbers, there’s always room for more traffic, conversions, and sales.

This is why a multi-channel retail strategy is highly recommended. You are limiting your company’s potential by sticking to a solitary sales channel. Get your products onto multiple platforms, however, and suddenly you have the ability to reach your full potential.

While there are various external platforms and marketplaces available, there is one that stands out from the rest: Amazon. This article will explore the reasons why your multi-channel business strategy needs to incorporate Amazon into the plan.

The reasons to sell on Amazon

To convince you, here are some of the main advantages behind selling your products on Amazon:

  • Increase your customer base: Whenever you expand onto another channel, you will naturally grow your number of customers. This is no different with Amazon, which is home to 147 million Prime subscribers in the US alone.
  • Fast shipment with FBA: One of the biggest benefits available to third-party sellers is Fulfillment by Amazon. With FBA, this service means Amazon will effectively take care of fulfilling your orders. That means they will store your goods, send them out when ordered – including with Prime delivery when applicable – and deal with customer inquiries/complaints.
  • Utilize Amazon’s marketing tools: Amazon provides a wide range of marketing tools for sellers. By using everything from Amazon PPC to SEO, you are able to significantly boost the visibility of your products.
  • Boost your profit numbers: It is an obvious point, but it is one that needs stating. By jumping onto Amazon, you are able to boost your revenue and earning potential. Aside from selling your products on the platform, it also increases brand awareness. The result: returning customers could decide to purchase future products from your site, which helps to further boost the margins on each item sold.

Getting started on Amazon


You understand the benefits of selling on Amazon. Now you want to jump onto the platform right away. Before you do that, it’s essential you get off to the right start. While it might seem straightforward, there are numerous points to consider – otherwise, you could end up making costly mistakes.

Consulting services with an Amazon-focused agency like Nuanced Media would provide the ideal starting point. They know how Amazon works. They know how to promote all manner of products. They know how to perform the necessary research and reporting. All of this supplies your Amazon journey with a strong foundation for success.

Of course, there’s also work that needs to be done on your part. Getting your Amazon profile created is a start. You also have to think about Amazon SEO, how to increase the chances of customer reviews, and ultimately maximize your presence on the platform. This isn’t something that can be done overnight. You need to put in continual effort and refinement to succeed via Amazon.