4 Statistics That Prove Why Small Businesses Need Video Marketing

    With good marketing strategies, your business is capable of standing out and performing better than its competition. Marketing determines the success of any small business. For starters, it helps in attracting more clients to the business.

    Other than that, it also increases the business’ visibility to customers. Several stats prove the efficacy of videos in marketing. In this article, we consider a few crucial video marketing statistics that small businesses need to understand.

    Video is the Perfect Medium for Passing the Right Message Across


    Fewer tools are as effective as video in passing the right message across. With texts, you’re never sure if readers will get what you are saying. As research shows, clients will only retain 10 percent of the marketing stuff they read from you.

    On the other hand, the figures for videos are outstanding. Marketers have discovered that people watching videos are likely to retain as much as 95 percent of the message from promo videos. Learn more about it at

    Videos Boost Web Ranking For some time now, Google has been ranking websites based on the inclusion of videos too. More importantly, the videos have to be of the highest quality. Other than that, they must be useful and relevant to the content you wish to relay.

    Remember, video content is likely to double the number of time visitors spend on your website. Additionally, videos also boost conversion rates. For example, it boosts conversion rates by up to 80 percent on landing pages.

    Also Read  Best Drawing Tablet

    Videos are More Affordable and Accessible


    In the past, small businesses avoided videos as they considered them too costly and inaccessible. Over the last few years, though, that has changed. Today, videos are just as affordable and easily accessible as any other marketing tool.

    These days, you can shoot excellent videos with nothing other than your smartphone or tablet. Furthermore, you can edit the videos using some stunning software that you can get free or at a small fee!

    Videos will be Responsible for 85% of All Traffic by 2022

    More remarkably, videos are set to be responsible for all traffic on the Internet in the next 2-3 years. What will inspire that? For starters, more clients are increasingly forming the habit of consuming videos.

    They would rather watch videos instead of reading the best-written content. A typical user would spend roughly an-hour-and-a-half watching videos. Apart from that, 15 percent of people prefer to dedicate three hours each day watching videos!


    Recent Articles

    Tips to Choose HOA Software

    If you are part of a Homeowners Association, it’s important to invest in a quality HOA management software solution.

    tadoº Smart AC Control V3+ Infrared Remote For a Smart Home

    In this time of COVID crisis, where every business is down. It has become inevitable that we save our money at any...

    OnePlus 8T Teased by Robert Downey Jr. Is Releasing Soon

    One plus teased their new OnePlus 8T. The year 2020 has marked the perfect up and down situation for the smartphone era....

    JAXA collaborates with NHX to bring 4k and 8K footages of MARS to Earth

    With the technology advancing, newer and better things are being introduced every day. High-resolution 8k video quality is one such example. These...

    Twitter Seemed To Be Testing An Edit Feature, But the Company Says It’s A Bug

    Recently, Twitter has introduced its new feature in which it has allowed any of its users to restrict tweet replies and comments....

    Related Stories

    Stuart Brown
    Stuart is a Senior Author and covers Technology news that attracts the audience. He graduated from Georgetown University's School Of Foreign Service. Stuart is from Brooklyn, New York, obsessed with New Technology Trends and latest movies.

    Leave A Reply

    Please enter your comment!
    Please enter your name here