With good marketing strategies, your business is capable of standing out and performing better than its competition. Marketing determines the success of any small business. For starters, it helps in attracting more clients to the business.
Other than that, it also increases the business’ visibility to customers. Several stats prove the efficacy of videos in marketing. In this article, we consider a few crucial video marketing statistics that small businesses need to understand.
Video is the Perfect Medium for Passing the Right Message Across
Fewer tools are as effective as video in passing the right message across. With texts, you’re never sure if readers will get what you are saying. As research shows, clients will only retain 10 percent of the marketing stuff they read from you.
On the other hand, the figures for videos are outstanding. Marketers have discovered that people watching videos are likely to retain as much as 95 percent of the message from promo videos. Learn more about it at Promo.com.
Videos Boost Web Ranking For some time now, Google has been ranking websites based on the inclusion of videos too. More importantly, the videos have to be of the highest quality. Other than that, they must be useful and relevant to the content you wish to relay.
Production of animated explainer videos will not only help you with your SEO strategies because it’ll increase the duration of each visitor session and positively affect the bounce rate on landing pages but it’ll also foster brand awareness and increase conversions thanks to the engaging nature of visual content such as compelling graphics and fun animation.
Remember, video content is likely to double the number of time visitors spend on your website. Additionally, videos also boost conversion rates. For example, it boosts conversion rates by up to 80 percent on landing pages.
Videos are More Affordable and Accessible
In the past, small businesses avoided videos as they considered them too costly and inaccessible. Over the last few years, though, that has changed. Today, videos are just as affordable and easily accessible as any other marketing tool.
These days, you can shoot excellent videos with nothing other than your smartphone or tablet. Furthermore, you can edit the videos using some stunning software that you can get free or at a small fee! The software can also be used to add captions to your video and make it more accessible to people with hearing problems.
Videos will be Responsible for 85% of All Traffic by 2022
More remarkably, videos are set to be responsible for all traffic on the Internet in the next 2-3 years. What will inspire that? For starters, more clients are increasingly forming the habit of consuming videos.
They would rather watch videos instead of reading the best-written content. A typical user would spend roughly an-hour-and-a-half watching videos. Apart from that, 15 percent of people prefer to dedicate three hours each day watching videos!